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Importance of price in openness to innovation in Italy vs. Europe vs. worldwide 2015

Share of Italian consumers to whom affordability was the main reason to buy new products compared to European and worldwide consumers as of 2015

by Statista Research Department, last edited Jun 22, 2015
Importance of price in openness to innovation in Italy vs. Europe vs. worldwide 2015 This statistic shows the share of Italian consumers to whom affordability was the main reason to buy new products compared to European and worldwide consumers as of 2015. According to data, Italian consumers gave greater importance than the average European consumer to finding new products with prices more affordable than the products they usually buy.
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Share of Italian consumers to whom affordability was the main reason to buy new products compared to European and worldwide consumers as of 2015

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