This statistic displays the results of a survey on the reasons for investing in programmatic advertising among advertisers in Europe in 2016. Of advertisers, 78 percent stated that targeting efficiencies was a key motivation for the industry to invest in programmatic.
Reasons for investing in programmatic advertising among advertisers in Europe in 2016
Characteristic
Share of respondents
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IAB Europe. (June 21, 2016). Reasons for investing in programmatic advertising among advertisers in Europe in 2016 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/675583/advertisers-reasons-to-invest-in-programmatic-in-europe/
IAB Europe. "Reasons for investing in programmatic advertising among advertisers in Europe in 2016." Chart. June 21, 2016. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/675583/advertisers-reasons-to-invest-in-programmatic-in-europe/
IAB Europe. (2016). Reasons for investing in programmatic advertising among advertisers in Europe in 2016. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/675583/advertisers-reasons-to-invest-in-programmatic-in-europe/
IAB Europe. "Reasons for Investing in Programmatic Advertising among Advertisers in Europe in 2016." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/675583/advertisers-reasons-to-invest-in-programmatic-in-europe/
IAB Europe, Reasons for investing in programmatic advertising among advertisers in Europe in 2016 Statista, https://www.statista.com/statistics/675583/advertisers-reasons-to-invest-in-programmatic-in-europe/ (last visited September 11, 2024)
Reasons for investing in programmatic advertising among advertisers in Europe in 2016 [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/675583/advertisers-reasons-to-invest-in-programmatic-in-europe/
