Reasons for programmatic advertising investments among advertisers in Europe 2016

Published by Statista Research Department, Jun 21, 2016
This statistic displays the results of a survey on the reasons for investing in programmatic advertising among advertisers in Europe in 2016. Of advertisers, 78 percent stated that targeting efficiencies was a key motivation for the industry to invest in programmatic.

Reasons for investing in programmatic advertising among advertisers in Europe in 2016

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Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

105 respondents

Special properties

advertisers

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