During a 2023 survey carried out in Europe, 67 percent of responding advertisers, 60 percent of responding agencies, and 60 percent of responding publishers stated they used third-party data in their programmatic campaigns.
Type of audience data used for programmatic advertising in Europe as of August 2023, by stakeholder type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Data sources used for programmatic campaigns in Europe 2022
- Premium Statistic Programmatic advertising spending in the Netherlands 2016-2020
- Premium Statistic Programmatic digital display ad spend in the UK 2021, by transaction method
- Premium Statistic Objectives of in-house programmatic advertising campaigns in Europe 2020
- Premium Statistic Opinions about programmatic advertising after GDPR in Europe 2020
- Premium Statistic Major obstacles in programmatic marketing development in Italy 2019
- Premium Statistic Advertising spending change in Finland 2022, by medium
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
About the region
10
- Premium Statistic Programmatic ad spend in Europe 2017-2022
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Fastest growing online advertising markets in Europe 2022
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Outsourcing programmatic ad functions in Europe 2020
- Premium Statistic Coronavirus expected impact on buy-side and sell-side ad spend in Europe Q3 2020
- Premium Statistic Using data for marketing purposes in Europe in 2019
- Premium Statistic Average click-through rate (CTR) for programmatic advertising in Sweden 2012-2018
Selected statistics
2
Other regions
9
- Premium Statistic Major opportunities in programmatic marketing development in Italy 2019
- Premium Statistic Mobile header bidding ad spend growth worldwide 2020, by platform
- Premium Statistic Digital video ad spend in Latin America and the Caribbean 2017-2027
- Premium Statistic Puerto Rico: programmatic ad spend 2016-2021
- Premium Statistic Argentina: programmatic ad CTR 2018
- Premium Statistic Digital video ad spend in the United Kingdom (UK) 2019-2024
- Premium Statistic Advertising expenses of the Central Administration Spain 2011-2017
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
Related statistics
10
- Premium Statistic Programmatic ad spend in the Nordics 2021
- Premium Statistic Programmatic ad spend in Ecuador 2017-2026
- Premium Statistic Mobile share in header bidding ad spend worldwide 2019-2020
- Premium Statistic Programmatic bid requests share worldwide 2019, by OS
- Premium Statistic Programmatic bid requests growth worldwide 2019, format
- Premium Statistic Puerto Rico: programmatic share in display ad spend 2018-2021
- Premium Statistic Puerto Rico: programmatic ad spend 2016-2021, by deal
- Premium Statistic Ecuador: programmatic share in display ad spend 2012-2021
- Premium Statistic Ecuador: programmatic ad spend 2012-2021, by format
- Premium Statistic Ecuador: programmatic ad spend 2012-2021, by deal
Further Content: You might find this interesting as well
IAB Europe. (November 23, 2023). Type of audience data used for programmatic advertising in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe. "Type of audience data used for programmatic advertising in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe. (2023). Type of audience data used for programmatic advertising in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe. "Type of Audience Data Used for Programmatic Advertising in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/
IAB Europe, Type of audience data used for programmatic advertising in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/ (last visited April 19, 2024)
Type of audience data used for programmatic advertising in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/675689/programmatic-ads-audience-data-use-by-stakeholder-type-in-europe/