• Finland: media advertising monthly expenditure share

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In 2019, retail industry had the largest share, with around 22 percent, of the total monthly expenditure on media advertising in Finland. Between 2017 and 2019, the share of retail industry decreased by roughly one percent. The share of automotive industry remained more or less on the same level, while the share of grocery industry increased by rougly one percent from 2017 to 2019.

Distribution of monthly media advertising expenditure in Finland from 2017 to 2019, by industry

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Source

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Release date

January 2020

More information

Region

Finland

Survey time period

2017 to 2019

Supplementary notes

For this statistic, the values reported by the source for 2018 and 2019 have been converted into percentages and rounded.

The source does not provide 2017 figures for the following industries: household supplies and cleaning; clothing and apparel; IT, audio and video; and beverages and alcohol.