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Most popular types of online stores based on most recent purchases by online shoppers in 2016, by region

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Most recent online purchase store type 2016, by region This statistic ranks the most popular types of online stores based on most recent purchases by online shoppers in 2016, sorted by region. During the measured period, it was found that 70 percent of online shoppers had made their most recent online purchase at an online-only retailer.
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An online-only retailerRetailer's websiteManufacturer or brand's websiteOther
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An online-only retailerRetailer's websiteManufacturer or brand's websiteOther
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Exclusive Premium statistic

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Description Source More information
This statistic ranks the most popular types of online stores based on most recent purchases by online shoppers in 2016, sorted by region. During the measured period, it was found that 70 percent of online shoppers had made their most recent online purchase at an online-only retailer.
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Release date
January 2017
Region
Worldwide
Survey time period
2016
Number of respondents
18,430 respondents
Age group
15 to 70 years
Special properties
online shoppers who purchased at least one consumer product online in the past 12 months
Method of interview
Online survey

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