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Most popular types of online stores based on most recent purchases by online shoppers in 2016, by region

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An online-only retailerRetailer's websiteManufacturer or brand's websiteOther
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About This Statistic

This statistic ranks the most popular types of online stores based on most recent purchases by online shoppers in 2016, sorted by region. During the measured period, it was found that 70 percent of online shoppers had made their most recent online purchase at an online-only retailer.

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