Most popular channels for online purchase research 2016, by region

This statistic shows the share of consumers who used selected methods of research when buying a product online in 2016, by global region. In Asia, 66 percent of consumers did an online search for reviews and recommendations before making an online purchase.

Share of consumers who used selected channels to research online purchases in 2016, by region

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Source

Release date

January 2017

Region

Worldwide

Survey time period

2016

Number of respondents

18,430 respondents

Age group

15 to 70 years

Special properties

online shoppers who purchased at least one consumer product online in the past 12 months

Method of interview

Online survey

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