Preferred online retail payment methods worldwide 2019, by region

According to a January 2019 survey, 82 percent of responding online shoppers in the Americas cited credit or debit cards as their preferred payment method when making online purchases. In contrast, 80 percent of respondents from Europe claimed payment providers including PayPal or Alipay as their preferred online payment method.

Most popular payment methods of online shoppers in selected regions as January 2019

AmericasAsia PacificEuropeIndia
Credit / debit card82%71%69%73%
PayPal, Alipay, WeChat Pay, Union Pay, etc66%63%80%51%
Visa Checkout, Masterpass26%34%28%32%
Gift card, pre-paid card41%20%32%28%
Apple Wallet, Google Wallet, Baidu Wallet, etc11%20%10%32%
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Source

Release date

August 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

18,000 respondents

Age group

17 years and older

Special properties

online shoppers

Method of interview

Online panel

Supplementary notes

The survey was administered online to 18,000 consumers in 10 languages across 15 countries between December 2018 and January 2019. All participants made at least two online orders that required delivery in the three months prior to taking the survey.

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Statistics on "Online marketplaces"

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