In 2021, the United States was the largest programmatic advertising market worldwide, with a spending estimated at 167 billion U.S. dollars, followed by China and the United Kingdom, with 109.5 billion and 24 billion, respectively.
Leading programmatic advertising markets worldwide in 2021, by spending (in billion U.S. dollars)
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Other statistics that may interest you Programmatic advertising worldwide
Overview
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- Premium Statistic Programmatic ad spend worldwide 2017-2026
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Regional data
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- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
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Leading markets
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- Premium Statistic Leading programmatic markets worldwide 2022, by growth rate
- Premium Statistic Largest programmatic markets worldwide 2021
- Premium Statistic Largest programmatic markets in Africa 2021
- Premium Statistic Largest programmatic markets in Asia-Pacific 2021
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad spend in North America 2021, by country
- Premium Statistic Largest programmatic markets in Latin America 2021
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Marketer insights
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- Premium Statistic Planned changes in programmatic ad spending worldwide 2023
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Skill importance
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Emissions
3
Further related statistics
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- Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Programmatic spending distribution in developing APAC 2014-2018 by country or region
- Italy: programmatic share of display advertising spending 2013-2019
- Programmatic ad spending in Southeast Asia 2015 and 2019, by country
- Programmatic buying adoption in Asia-Pacific 2016, by country
- Programmatic market share in APAC 2015, by country
- Programmatic spend growth in APAC 2014-2019, by country
- Programmatic display ad spend growth in the U.S. 2018-2024
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Ecuador: display ad spend 2012-2021
- Ecuador: display ad spend 2012-2021, by format
- Puerto Rico: display ad spend 2017-2021, by format
- Advertising spending distribution in Hungary 2008-2015, by medium
- Programmatic advertising tools used by Italian advertisers 2020
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Statistics
- Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Programmatic spending distribution in developing APAC 2014-2018 by country or region
- Italy: programmatic share of display advertising spending 2013-2019
- Programmatic ad spending in Southeast Asia 2015 and 2019, by country
- Programmatic buying adoption in Asia-Pacific 2016, by country
- Programmatic market share in APAC 2015, by country
- Programmatic spend growth in APAC 2014-2019, by country
- Programmatic display ad spend growth in the U.S. 2018-2024
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital display ad spend in China 2014-2021
- Programmatic digital display ad spend growth in China 2014-2021
- Ecuador: display ad spend 2012-2021
- Ecuador: display ad spend 2012-2021, by format
- Puerto Rico: display ad spend 2017-2021, by format
- Advertising spending distribution in Hungary 2008-2015, by medium
- Programmatic advertising tools used by Italian advertisers 2020
Statista. (May 27, 2022). Leading programmatic advertising markets worldwide in 2021, by spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 30, 2023, from https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. "Leading programmatic advertising markets worldwide in 2021, by spending (in billion U.S. dollars)." Chart. May 27, 2022. Statista. Accessed November 30, 2023. https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. (2022). Leading programmatic advertising markets worldwide in 2021, by spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 30, 2023. https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista. "Leading Programmatic Advertising Markets Worldwide in 2021, by Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 27 May 2022, https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/
Statista, Leading programmatic advertising markets worldwide in 2021, by spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/ (last visited November 30, 2023)
Leading programmatic advertising markets worldwide in 2021, by spending (in billion U.S. dollars) [Graph], Statista, May 27, 2022. [Online]. Available: https://www.statista.com/statistics/676585/programmatic-ad-spend-countries/