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Women's facial moisturizer brand preferences in the U.S. 2016, by age group

This statistic shows the results of a survey conducted from April 2016 to January 2017 among 10,000 adult American women on their preferred women's facial moisturizer brand. The results were sorted by age group. During the survey, 16.1 percent of respondents between 18 and 34 years of age stated their preferred women's facial moisturizer brand is Aveeno Active Naturals; 15.2 percent of respondents aged 35 to 49 and 11.9 percent of respondents aged 50 or older said the same.

United States: Brand preferences for women's facial moisturizer in 2016, by age group

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Release date

February 2017


United States

Survey time period

April 2016 to January 2017

Number of respondents


Age group

18 years and older

Special properties

Women aged 18-74

Method of interview

Online survey

Supplementary notes

* Female respondents aged 18-34: n=3,648
Female respondents aged 35-49: n=2,737
Female respondents aged 50 years and older: n=3,615.
The source does not specify why the numbers don't add up to 100 percent.

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