Market share of the sports market in the Netherlands 2016, by company type

This survey shows the market share of the sports market turnover in the Netherlands in 2016, by company type. As of 2016, approximately 15 percent of the market share on the sports market was from online activities.

Market share of the sports market turnover in the Netherlands in 2016, by company type*

Market share
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Release date

May 2016



Survey time period

January 2016

Number of respondents


Special properties

consumers, retailers and suppliers; the source does not specify the number of respondents for suppliers and retailers

Supplementary notes

* Functional turnover only. Figure 2016 is an estimation on the basis of the consumer research of GfK and the INretail SportMonitor.

Other category contains stores who have the sales of sports goods not as their primary activity. Discount stores are stores like Lidl, Scapino and Action.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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