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Market share of the sports market in the Netherlands 2016, by company type

Market share of the sports market turnover in the Netherlands in 2016, by company type*

Market share of the sports market in the Netherlands 2016, by company type This survey shows the market share of the sports market turnover in the Netherlands in 2016, by company type. As of 2016, approximately 15 percent of the market share on the sports market was from online activities.
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Market share of the sports market turnover in the Netherlands in 2016, by company type*

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Description

Source

More information

This survey shows the market share of the sports market turnover in the Netherlands in 2016, by company type. As of 2016, approximately 15 percent of the market share on the sports market was from online activities.
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Release date
May 2016
Region
Netherlands
Survey time period
January 2016
Number of respondents
12,000+
Special properties
consumers, retailers and suppliers; the source does not specify the number of respondents for suppliers and retailers
Supplementary notes
* Functional turnover only. Figure 2016 is an estimation on the basis of the consumer research of GfK and the INretail SportMonitor.

Other category contains stores who have the sales of sports goods not as their primary activity. Discount stores are stores like Lidl, Scapino and Action.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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