Most popular websites in Sweden 2016

This survey shows the ranking of websites which were the most important for individuals in Sweden in 2016. Youtube ranked fourth with 12 percent of respondents placing it as one of the three most important websites.

Ranking* of the most important websites in Sweden in 2016

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Release date

February 2017



Survey time period

Q3 to Q4 2016

Number of respondents


Method of interview

Online survey

Supplementary notes

* The respondents have been asked which three websites they least can do without. The figures represent the number of people having placed the websites among their three most important websites.

** Source adds the following information: "The respondents have been selected from a Nordic panel of 840.000 panelists and weighted to achieve representativity on the more than 8.000 respondents who completed the survey."

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