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Estimated cost of digital ad fraud worldwide in 2016 and 2017 (in billion U.S. dollars)

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Digital ad fraud losses worldwide 2016-2017 The graph presents information on the estimated cost of digital advertising fraud worldwide in 2016 and 2017. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 12.5 billion U.S. dollars to advertisers worldwide.
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Cost in billion U.S. dollars
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Cost in billion U.S. dollars
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Description Source More information
The graph presents information on the estimated cost of digital advertising fraud worldwide in 2016 and 2017. According to the source, fraudulent, nonhuman traffic involvement in digital advertising in 2016 was estimated to incur losses of 12.5 billion U.S. dollars to advertisers worldwide.
Show more
Release date
March 2017
Region
Worldwide
Survey time period
2016
Special properties
figures are estimates / forecasts

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