Christmas gifts consumers planned to buy online in Denmark in 2016, by type

This survey shows the Christmas gifts consumers planned to buy online in Denmark in 2016. 40.3 percent of respondents said that they wanted to buy books online as Christmas gifts.

What types of Christmas gifts do you want to buy online in 2016?

Share of respondents
Toys for children69.2%
Movies, games, music, software (incl. gift cards for e.g. iTunes)55.6%
Clothing, shoes, jewelry49.1%
Books40.3%
Gift cards, events, dining, concert and theater tickets39.8%
Things for home (dinnerware sets/vases/lamps etc.)36.1%
Cosmetics and health products (e.g. perfumes, lotions, body wash, etc.)33.5%
Sports and leisure equipment (incl. articles for pets)32%
Don't know31.1%
Household appliances, electronics and IT30.7%
Travel (package tours and transportation tickets)22.8%
Food and drink (e.g. chocolate, wine, liquor, luxury and gourmet)22.2%
Other1.7%
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Source

Release date

November 2016

Region

Denmark

Survey time period

October 2016

Number of respondents

735 respondents

Age group

18-79 years old

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Hvilke typer gaver vil du købe på nettet i 2016?"

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