Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Obstacles to personalization in marketing 2016

What are your biggest obstacles to moving beyond segmentation to true 1-to-1?

by Statista Research Department, last edited Nov 15, 2016
Obstacles to personalization in marketing 2016 The graph shows the obstacles marketers encountered while attempting to implement a personalization strategy as of November 2016. During a global survey, 62 percent of responding marketers stated that creating compelling offers and content was their biggest obstacle.
Show more

What are your biggest obstacles to moving beyond segmentation to true 1-to-1?

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Marketing personalization"
  • Overview & usage
The most important statistics
  • Marketer perspective
  • Consumer perspective
  • Effectiveness
  • E-mail
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.