Path to purchase: choosing a book in Finland 2013

When do you choose the book that you will purchase?

by Statista Research Department, last edited May 27, 2015
Path to purchase: choosing a book in Finland 2013 This statistic represents respondents' answers to a survey about the book purchasing process in Finland in 2013. It reveals that 41 percent of book buyers chose the book they were willing to purchase before going to the point of sale.
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When do you choose the book that you will purchase?

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