Millennials' preference for shopping in physical store versus online Europe 2016

This statistic shows the results of a survey in which respondents aged 16 to 24 years were asked if the reason they do not do their grocery shopping online is because they prefer to shop the way they are used to in selected countries in Europe in 2016. A majority of 55 percent of Polish and Italian millennials prefer shopping the way they are used to rather than online, followed by 53 percent of German respondents.

Share of consumers aged 16-24 years that don't shop for groceries online because they prefer to shop the way they are used to in selected countries in Europe in 2016

Share of respondents
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Source

Release date

September 2016

Region

Europe

Survey time period

2016

Age group

16-24 years

Special properties

Who have not shopped for groceries online in the six months prior to the survey.

Method of interview

Online survey

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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