YouTube users in Norway 2018, by age group and gender

Most YouTube users in Norway were male in the age group between 18 and 29 years as of the fourth quarter of 2018. In fact, 73 percent of the men in that age group were using the platform and 70 percent of the women. YouTube was less popular among the older generations and only 14 percent of the women aged 60 years or older used the platform. A study conducted in 2017, investigated the main reasons why Norwegians used YouTube. Entertainment led in the ranking as a reason, picked by over 90 percent of the respondents, while over half of the respondents said they used YouTube for news.

 What do Norwegians watch?

    From music channels to beauty vlogs, Norwegians were subscribing to all sorts of videos on Youtube as of April 2019. The DJ Alan Walker led in the ranking with most subscribers - nearly 25 million. He also had the most viewed channel with over six billion video views. Second by number of subscribers was SaraBeautyCorner, which is a channel, focused on DIY, comedy, makeup and nail art and had almost ten million subscribers that year.

 The Nordics and YouTube

    Finland was the Nordic country with most daily YouTube viewers in 2017. To be precise, 39 percent of the interviewed Finns used the platform on a daily basis. Norway followed with 37 percent of the respondents. In contrast, Norway and Denmark led with highest percentage of weekly YouTube users that year – both with 36 percent of the respondents.

Share of YouTube users in Norway in Q4 2018, by age group and gender

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Release date

January 2019



Survey time period

Q4 2018

Age group

18 years and older

Supplementary notes

The source does not specify the number of respondents.

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