During a survey of marketing professionals in the United States conducted in May 2021, it was found that 67 percent of respondents planned to increase their spending on marketing technology in the upcoming year, in fact 30 percent planned to do do significantly.
Planned changes in spending on marketing technology (martech) according to B2B marketers in the United States as of May 2021
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MarketingCharts. (July 12, 2021). Planned changes in spending on marketing technology (martech) according to B2B marketers in the United States as of May 2021 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/678874/marketing-technology-budget/?__sso_cookie_checker=failed
MarketingCharts. "Planned changes in spending on marketing technology (martech) according to B2B marketers in the United States as of May 2021." Chart. July 12, 2021. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/678874/marketing-technology-budget/?__sso_cookie_checker=failed
MarketingCharts. (2021). Planned changes in spending on marketing technology (martech) according to B2B marketers in the United States as of May 2021. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/678874/marketing-technology-budget/?__sso_cookie_checker=failed
MarketingCharts. "Planned Changes in Spending on Marketing Technology (Martech) According to B2b Marketers in The United States as of May 2021." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/678874/marketing-technology-budget/?__sso_cookie_checker=failed
MarketingCharts, Planned changes in spending on marketing technology (martech) according to B2B marketers in the United States as of May 2021 Statista, https://www.statista.com/statistics/678874/marketing-technology-budget/?__sso_cookie_checker=failed (last visited February 12, 2025)
Planned changes in spending on marketing technology (martech) according to B2B marketers in the United States as of May 2021 [Graph], MarketingCharts, July 12, 2021. [Online]. Available: https://www.statista.com/statistics/678874/marketing-technology-budget/?__sso_cookie_checker=failed