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Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016

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Social media profile types followed by young Canadians 2016 This statistic shows the share of young consumers who follow certain people or organizations on social media in Canada as of September 2016. During the survey, 36 percent of responding Canadians said they were following celebrities on social media, while 51 percent said they followed vloggers.
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Description Source More information
This statistic shows the share of young consumers who follow certain people or organizations on social media in Canada as of September 2016. During the survey, 36 percent of responding Canadians said they were following celebrities on social media, while 51 percent said they followed vloggers.
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Release date
November 2016
Region
Canada
Survey time period
September 2016
Number of respondents
1,285 respondents
Age group
15-34 years
Special properties
English-speaking Canadians
Method of interview
Online survey
Supplementary notes
Question: Who do you follow, like, or receive updates for on any of the social media platforms you’re currently on? Please select all that apply

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