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Social media profile types followed by young Canadians 2016

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Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016
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This statistic shows the share of young consumers who follow certain people or organizations on social media in Canada as of September 2016. During the survey, 36 percent of responding Canadians said they were following celebrities on social media, while 51 percent said they followed vloggers.

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This statistic shows the share of young consumers who follow certain people or organizations on social media in Canada as of September 2016. During the survey, 36 percent of responding Canadians said they were following celebrities on social media, while 51 percent said they followed vloggers.

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Release date: November 2016

Region: Canada
Survey time period: September 2016
Number of respondents: 1,285 respondents
Age group: 15-34 years
Special properties: English-speaking Canadians
Method of interview: Online survey
Supplementary notes: Question: Who do you follow, like, or receive updates for on any of the social media platforms you’re currently on? Please select all that apply

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