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Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post

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Social media posts influencing purchasing decisions among young Canadians 2016 This statistic shows the share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post. During the survey, 83 percent of responding Canadians said they were influenced by a positive customer review to buy a product, while 27 percent felt influenced to buy products thanks to blogs.
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*Duration: 12 months, billed annually, single license

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Description

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This statistic shows the share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post. During the survey, 83 percent of responding Canadians said they were influenced by a positive customer review to buy a product, while 27 percent felt influenced to buy products thanks to blogs.
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Release date
November 2016
Region
Canada
Survey time period
September 2016
Number of respondents
1,285 respondents
Age group
15-34 years
Special properties
English-speaking Canadians
Method of interview
Online survey
Supplementary notes
Question: Within the past 12 months, which of the below have occurred? Please select ‘Yes’ for all that apply. 
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