This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Northern Europe in 2016. That year, 75 percent of Northern European respondents stated that a key driver for investing in programmatic was client demand.
Most important reasons to invest in programmatic advertising in Northern Europe in 2016*
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IAB Europe. (October 13, 2016). Most important reasons to invest in programmatic advertising in Northern Europe in 2016* [Graph]. In Statista. Retrieved March 06, 2021, from https://www.statista.com/statistics/679596/programmatic-key-investment-drivers-in-northern-europe/
IAB Europe. "Most important reasons to invest in programmatic advertising in Northern Europe in 2016*." Chart. October 13, 2016. Statista. Accessed March 06, 2021. https://www.statista.com/statistics/679596/programmatic-key-investment-drivers-in-northern-europe/
IAB Europe. (2016). Most important reasons to invest in programmatic advertising in Northern Europe in 2016*. Statista. Statista Inc.. Accessed: March 06, 2021. https://www.statista.com/statistics/679596/programmatic-key-investment-drivers-in-northern-europe/
IAB Europe. "Most Important Reasons to Invest in Programmatic Advertising in Northern Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/679596/programmatic-key-investment-drivers-in-northern-europe/
IAB Europe, Most important reasons to invest in programmatic advertising in Northern Europe in 2016* Statista, https://www.statista.com/statistics/679596/programmatic-key-investment-drivers-in-northern-europe/ (last visited March 06, 2021)