Key reasons to invest in programmatic advertising in Northern Europe 2016

This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Northern Europe in 2016. That year, 75 percent of Northern European respondents stated that a key driver for investing in programmatic was client demand.

Most important reasons to invest in programmatic advertising in Northern Europe in 2016*

Share of respondents
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Source

Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Refers to Norway, Sweden, Denmark and Finland.

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