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Key reasons to invest in programmatic advertising in Western Europe 2016

Published by Statista Research Department, Sep 17, 2019
This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Western Europe in 2016. That year, 66 percent of Southern European respondents stated that a key driver for investing in programmatic was client demand.

Most important reasons to invest in programmatic advertising in Western Europe in 2016*

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Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Refers to UK, France, Germany, Belgium, Switzerland, Netherlands, Austria and Ireland.

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