This statistic displays the results of a survey on the most important reasons for investing in programmatic advertising among publishers in Western Europe in 2016. That year, 66 percent of Southern European respondents stated that a key driver for investing in programmatic was client demand.
Most important reasons to invest in programmatic advertising in Western Europe in 2016*
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Statistics
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- Key reasons to invest in programmatic advertising in Northern Europe 2016
- Key reasons to invest in programmatic advertising in Southern Europe 2016
- Key barriers to programmatic ad investment in Western Europe 2016
- Key barriers to programmatic ad investment in Northern Europe 2016
- Key impacts of programmatic advertising investments among advertisers in Europe 2016
- Key impacts of programmatic advertising investments among agencies in Europe 2016
- Key impacts of programmatic advertising investments among publishers in Europe 2016
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Data sources used for programmatic campaigns by advertisers in Europe 2016
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Reasons for programmatic advertising investments among advertisers in Europe 2016
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- Distribution of programmatic advertising adoption in Europe 2016, by sector
- Key barriers to programmatic ad investment in Southern Europe 2016
- Programmatic advertising strategy of publishers in Western Europe 2016
- Reasons for programmatic advertising investments among publishers in Europe 2016
IAB Europe. (October 13, 2016). Most important reasons to invest in programmatic advertising in Western Europe in 2016* [Graph]. In Statista. Retrieved January 18, 2021, from https://www.statista.com/statistics/679603/programmatic-key-investment-drivers-in-western-europe/
IAB Europe. "Most important reasons to invest in programmatic advertising in Western Europe in 2016*." Chart. October 13, 2016. Statista. Accessed January 18, 2021. https://www.statista.com/statistics/679603/programmatic-key-investment-drivers-in-western-europe/
IAB Europe. (2016). Most important reasons to invest in programmatic advertising in Western Europe in 2016*. Statista. Statista Inc.. Accessed: January 18, 2021. https://www.statista.com/statistics/679603/programmatic-key-investment-drivers-in-western-europe/
IAB Europe. "Most Important Reasons to Invest in Programmatic Advertising in Western Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/679603/programmatic-key-investment-drivers-in-western-europe/
IAB Europe, Most important reasons to invest in programmatic advertising in Western Europe in 2016* Statista, https://www.statista.com/statistics/679603/programmatic-key-investment-drivers-in-western-europe/ (last visited January 18, 2021)