Consumer willingness to pay for a car-related connected services subscription

This statistic shows the percentage of new car buyers who would be willing to pay a subscription fee for car-related connected services. The majority of people interviewed would not be willing to pay for these services in their car through a subscription.

Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"

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Source

In cooperation with
McKinsey
Release date

September 2014

Region

Brazil, China, Germany, United States

Survey time period

2014

Number of respondents

1,917 respondents

Special properties

New car buyers

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