Last time of online shopping by residents in the European Union (EU) 2015

This statistic displays the results of a survey on the last time an online purchase was made among residents in the European Union (EU) in 2015. When asked, when was the last time they shopped online, twenty percent of responding individuals reported that they shopped within the last 24 hours.

When was the last time you shopped online?

Share of respondents
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Release date

December 2015


Europe, EU

Survey time period

July 2015 and August 2015

Number of respondents

4,114 respondents

Special properties

EU residents with online shopping experience.

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The research did not target a proportionally representative sample of the EU population." The distribution of respondents was as follows:

Czech Republic 49.6%
United Kingdom 25.7%
Slovenia 9.6%
Germany 5.2%
France 2.3%
Denmark 1.8%
Belgium 1.8%
Slovakia 1.8%
Sweden 1.8%
Greece 1.8%

The survey was carried out on desktop, tablet and mobile devices.

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Statistics on "E-commerce in Europe"

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