Leading devices used to shop online in the European Union 2015

Have you ever used the following devices for online shopping?

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Release date

December 2015


Europe, EU

Survey time period

July 2015 and August 2015

Number of respondents

4,114 respondents

Special properties

EU residents with online shopping experience.

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The research did not target a proportionally representative sample of the EU population." The distribution of respondents was as follows:

Czech Republic 49.6%
United Kingdom 25.7%
Slovenia 9.6%
Germany 5.2%
France 2.3%
Denmark 1.8%
Belgium 1.8%
Slovakia 1.8%
Sweden 1.8%
Greece 1.8%

The survey was carried out on desktop, tablet and mobile devices.

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