EU: reasons for cross-border online purchases 2015

This statistic displays the results of a survey on the leading reasons for cross-border online purchases in selected EU countries 2015. During the survey period, it was found that approximately 37 percent of respondents reported that online retailers based in other EU countries offered a wider selection of products or services.

Why do you buy from online retailers based in other EU countries?

Characteristic	Share of respondents
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Release date

December 2015

More information

Region

Europe, EU

Survey time period

July 2015 and August 2015

Number of respondents

2,735 respondents

Special properties

EU residents with online shopping experience.

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The research did not target a proportionally representative sample of the EU population." The distribution of respondents was as follows:

Czech Republic 49.6%
United Kingdom 25.7%
Slovenia 9.6%
Germany 5.2%
France 2.3%
Denmark 1.8%
Belgium 1.8%
Slovakia 1.8%
Sweden 1.8%
Greece 1.8%

The survey was carried out on desktop, tablet and mobile devices.

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