Instant coffee was the most popular household coffee types in the United Kingdom (UK) in 2017. During a survey period in February of that year, 74 percent of polled individuals reported that it is the type of coffee they usually consume at home. Ranked second as the most commonly consumed coffee type was the cappuccino with 26 percent of respondents.
The invention and patenting of instant coffee dates back to 1881. Its widespread popularity among the British population is associated with the U.S. ration packs that were sent to the United Kingdom during World War Two. Despite the widespread popularity, its current status might be a subject to change as the younger generation of Britons prefers coffee in a wider variety of forms. While the U.S. got the UK hooked on instant coffee, consumers in the States prefer to make drip coffee for themselves.
The U.S. market
On the U.S retail level, dry coffee products generated approximately 9.4 billion U.S. dollars in sales in 2017. As of 2018, Folgers was the dominating regular ground coffee brand in the United States. With produced sales of approximately one billion U.S. it led the ranking by a significant margin. For more on the U.S. coffee market visit our topic page here.
What kind of coffee do you normally drink at home?*
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Statista. (March 1, 2017). What kind of coffee do you normally drink at home?* [Graph]. In Statista. Retrieved November 29, 2023, from https://www.statista.com/statistics/681700/coffee-consumption-type-united-kingdom-uk/
Statista. "What kind of coffee do you normally drink at home?*." Chart. March 1, 2017. Statista. Accessed November 29, 2023. https://www.statista.com/statistics/681700/coffee-consumption-type-united-kingdom-uk/
Statista. (2017). What kind of coffee do you normally drink at home?*. Statista. Statista Inc.. Accessed: November 29, 2023. https://www.statista.com/statistics/681700/coffee-consumption-type-united-kingdom-uk/
Statista. "What Kind of Coffee Do You Normally Drink at Home?*." Statista, Statista Inc., 1 Mar 2017, https://www.statista.com/statistics/681700/coffee-consumption-type-united-kingdom-uk/
Statista, What kind of coffee do you normally drink at home?* Statista, https://www.statista.com/statistics/681700/coffee-consumption-type-united-kingdom-uk/ (last visited November 29, 2023)
What kind of coffee do you normally drink at home?* [Graph], Statista, March 1, 2017. [Online]. Available: https://www.statista.com/statistics/681700/coffee-consumption-type-united-kingdom-uk/