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Most active social media networks New Zealand 2018

Social media in New Zealand is dominated by YouTube and Facebook, with 74 and 73 percent of the population claiming to use each platform respectively. Instagram users were around half of this figure, with 35 percent saying they used the photo-sharing service.

Active users

There has been a steady year-on-year increase in active internet use in New Zealand; in 2018, around three quarters of the population were active on social media. Mobile social media use has also seen a year-on-year increase, with around 65 percent of the population as active users in 2018.

YouTube content and advertising

Kids’ content made up three of YouTube’s most popular media-ran channels in 2018, with Cartoon Network Australia having the largest number of views at around four hundred thousand, and One 4 Kids with just over 174 thousand views.

Additionally, YouTube is proving lucrative for advertisers with three separate FMCG areas attracting large numbers of advertisement views. In 2018, Nescafe advertising had just over 3.9 million views on the platform, Coca-Cola had approximately 8.74 million and Canon Australia around 32 thousand.

Leading social networks in New Zealand as of January 2018

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Release date

January 2018


New Zealand

Survey time period

January 2018

Age group

16-64 years

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