Most active messenger, chat, and VOIP apps New Zealand 2018

Mobile communication in New Zealand has been dominated by Facebook messenger, with 56 percent of the population claiming to use it in 2018. Facebook messenger is a service provide by social networking giant Facebook, further supporting its dominance in the mobile app market in New Zealand.

Rise of social media for messaging

The share of active mobile social media users in the country amounted to 66 percent of the population in 2018. Social messaging apps were the most widely used smartphone apps in 2018. Mobile messaging was the most common activity performed on a smartphone in New Zealand. Aside from Facebook, Snapchat and Skype are also widely used by the online population. While Snapchat allows users to instantly share moments, Skype specializes in providing video chat and voice calls between users.

A cheaper, faster way to stay connected

The use of chat apps has been propagated by the rapid increase in smartphone ownership across the country. As the population moved away from using simple cell phones, traditional calling and SMS messaging services became less appealing, with users opting to use the free services provided by mobile apps with minimal data usage. With the increasing coverage of 4G and eventually 5G networks across the country, using mobile apps for communicating seems to be the way forward for the internet savvy nation.

Leading social messenger apps, chat, and VOIP apps in New Zealand as of January 2018

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Sources

Release date

January 2018

Region

New Zealand

Survey time period

January 2018

Age group

16-64 years

Supplementary notes

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Statistics on "Messaging apps in the Benelux region"

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