In the last reported fiscal year, Alphabet Inc. invested 8.7 billion U.S. dollars in advertising and promotional activities, down from 9.2 billion in 2022 but up from 7.9 billion in 2021. Alphabet is Google's parent company. In 2023, the company generated over 73.7 billion U.S. dollars of net income.
Advertising and promotional expenses of Alphabet from 2014 to 2023
(in billion U.S. dollars)
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Alphabet. (January 31, 2024). Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/682135/alpahbet-advertising-cost/
Alphabet. "Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars)." Chart. January 31, 2024. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/682135/alpahbet-advertising-cost/
Alphabet. (2024). Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/682135/alpahbet-advertising-cost/
Alphabet. "Advertising and Promotional Expenses of Alphabet from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/682135/alpahbet-advertising-cost/
Alphabet, Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/682135/alpahbet-advertising-cost/ (last visited October 11, 2024)
Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) [Graph], Alphabet, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/682135/alpahbet-advertising-cost/
