In the last reported fiscal year, Alphabet Inc. invested 8.7 billion U.S. dollars in advertising and promotional activities, down from 9.2 billion in 2022 but up from 7.9 billion in 2021. Alphabet is Google's parent company. In 2023, the company generated over 73.7 billion U.S. dollars of net income.
Advertising and promotional expenses of Alphabet from 2014 to 2023
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Alphabet. (January 31, 2024). Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/682135/alpahbet-advertising-cost/?ref=hackernoon.com
Alphabet. "Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars)." Chart. January 31, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/682135/alpahbet-advertising-cost/?ref=hackernoon.com
Alphabet. (2024). Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/682135/alpahbet-advertising-cost/?ref=hackernoon.com
Alphabet. "Advertising and Promotional Expenses of Alphabet from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/682135/alpahbet-advertising-cost/?ref=hackernoon.com
Alphabet, Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/682135/alpahbet-advertising-cost/?ref=hackernoon.com (last visited September 15, 2024)
Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) [Graph], Alphabet, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/682135/alpahbet-advertising-cost/?ref=hackernoon.com