Reasons for switching coffee brands in the United Kingdom (UK) in 2017

This statistic shows the results of a survey in which respondents were asked what would make them switch their usual coffee brand in the United Kingdom (UK) in 2017. A majority of 34 percent of respondents simply want to try something new, followed closely by the 33 percent who would switch if there was a deal on another brand available.

What would make you switch your usual coffee brand?*

Share of respondents
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Source

Release date

March 2017

Region

United Kingdom

Survey time period

7th to 10th February 2017

Number of respondents

801 respondents

Age group

18 years and older

Special properties

respondents that buy coffee for home use.

Method of interview

Online survey

Supplementary notes

* Multiple answers possible.

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