Sales distribution of women's apparel market in Italy 2020, by sales channel
This statistic depicts the sales distribution of women's apparel items and clothing accessories in Italy between 2019 and 2020, broken down by sales channel. In that year, a large proportion of sales was made through chain and/or franchised stores (49.8 percent of the total). Sales made over the Internet accounted for nearly ten percent of the total sales of women's clothing items.