Leading brands among women ranked by impression score in the United Kingdom (UK) 2017

Leading brands among women ranked by impression score in the United Kingdom (UK) in 2017

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Source

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Release date

March 2017

Region

United Kingdom

Survey time period

52 weeks leading up to January 31, 2017

Age group

18 years and older

Supplementary notes

* YouGov impression score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
This question was phrased by the source as follows: "Which of the following brands do you have a favourable impression of?"

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