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Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type

Opinions on the share of the marketing budget spend on digital and traditional marketing measures in the Netherlands in 2016, with a forecast to 2020, by type of marketing

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Source

Release date

January 2017

Region

Netherlands

Survey time period

2016

Number of respondents

22 respondents

Special properties

top marketers

Method of interview

Face-to-face interview

Supplementary notes

The source does not mention the specific date of survey.

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

The source notes: "TV is added up to traditional media in the current metrics. Marketers do expect TV to be seen as a digital channel in the near future."

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