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Italy: brands' presence on Snapchat 2016, by category

How did you discovered that the brands you follow are on Snapchat?

by Statista Research Department, last edited Jul 2, 2019
Italy: brands' presence on Snapchat 2016, by category Facebook, YouTube and Snapchat are some of the most popular social media among Italians. In a (year) survey, 55 percent of respondents reported to use Facebook daily, while only eight percent stated that to use Facebook once a week.
 Communication runs online and offline 

Businesses have also understood the importance of having a social media presence. Research by the European Institute of Design has shown that the respondents, have discovered through other social media the presence Snapchat of some brands. Being present on social media therefore increases the number of? touch points between companies and consumers.  

Promoting your brand online is not that easy

Because social media requires a precise strategy and an adequate resource allocation, it is still difficult for some companies to promote their brand online.According to a study by Casaleggio Associati, only 33 percent of companies consider their online brand promotion satisfactory while 49 percent consider it difficult.
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How did you discovered that the brands you follow are on Snapchat?

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by Statista Research Department, last edited Jul 2, 2019
Facebook, YouTube and Snapchat are some of the most popular social media among Italians. In a (year) survey, 55 percent of respondents reported to use Facebook daily, while only eight percent stated that to use Facebook once a week.
 Communication runs online and offline 

Businesses have also understood the importance of having a social media presence. Research by the European Institute of Design has shown that the respondents, have discovered through other social media the presence Snapchat of some brands. Being present on social media therefore increases the number of? touch points between companies and consumers.  

Promoting your brand online is not that easy

Because social media requires a precise strategy and an adequate resource allocation, it is still difficult for some companies to promote their brand online.According to a study by Casaleggio Associati, only 33 percent of companies consider their online brand promotion satisfactory while 49 percent consider it difficult.
Show more
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