Brands' presence on Snapchat in Italy 2016

In 2016, 31 percent of Italian social media users following brands on Snapchat found out that the brands were represented with a Snapchat account via other social media . About 14 percent discovered the brands on Snapchat due to advices from bloggers. Facebook, YouTube and Snapchat are some of the most popular social media among Italians.

How did you discovered that the brands you follow are on Snapchat?

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Source

Release date

February 2017

Region

Italy

Survey time period

2016

Number of respondents

925 respondents

Age group

14-45 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Come hai saputo che i brand che segui sono su Snapchat?".

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