Number of markets of the H&M Group 2018, by brand

The Swedish clothing-retail company H&M Group operates in many markets worldwide. In 2018, the H&M brand COS covered a total of 41 markets with its physical stores and offered online shopping in 21 markets. That year, most stores were of the brand H&M itself, reaching a number of roughly 4.4 thousand. By comparison, the H&M Group brand COS had 270 stores around the world. Other brands, which are part of the H&M Group, are: Monki, & Other Stories, Weekday, ARKET, H&M Home, Afound and Cheap Monday.

 Regional distribution 

   In the same year, the fast-fashion retail group operated most stores in Europe and Africa. Combined, the number amounted to almost 3.1 thousand. Approximately twice as low was the store number in Asia and Oceania, while it was lowest in North and South America.

 Operating profit

   In the period from 2012 to 2018, the operating profit of the H&M Group fluctuated in all regions but was highest in Europe and Africa. There, the group gained an operating profit of almost 4.8 billion Swedish kronor in 2018, while it was 946 million Swedish kronor in North and South America and 735 million Swedish kronor in Asia and Oceania.