Number of markets of the H&M Group 2023, by brand

The Swedish clothing-retail company H&M Group operates in many markets worldwide. In 2023, the H&M brand COS covered a total of 47 markets with its physical stores and offered online shopping in 38 markets. That year, most of the group's stores were from the brand H&M itself, reaching 3,872. By comparison, the H&M Group brand COS had 245 stores around the world. Other brands, which are part of the H&M Group, are: Monki, & Other Stories, Weekday, ARKET, H&M Home, and Afound. 

 Regional distribution 

   In the same year, the fast-fashion retail group operated most stores in Europe. The number of all European regions combined amounted to over 2,400, more than twice as much as any other region. there were fewest stores in North and South America.

 Operating profit

   The operating profit of the H&M Group fluctuated in all regions but in 2023 was highest in Europe and Africa. There, the group gained an operating profit of almost 4.3 billion Swedish kronor.