Data-related functions used in marketing worldwide 2016

Leading data-related functions used by marketing professionals worldwide as of November 2016

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Sources

Release date

December 2016

Region

Worldwide

Survey time period

October and November 2016

Number of respondents

806 client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: Which of these data-related functions does your organization practice?

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Statistics on "Data usage in marketing and advertising in the U.S."

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