Data-related functions used in marketing worldwide 2016

The statistic shows information on data-related functions practiced by marketing organizations worldwide as of November 2016. During the survey, 72 percent of companies stated that they practiced audience segmentation.

Leading data-related functions used by marketing professionals worldwide as of November 2016

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

December 2016

Region

Worldwide

Survey time period

October and November 2016

Number of respondents

806 client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: Which of these data-related functions does your organization practice?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Data usage in marketing and advertising "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.