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Barriers to building an integrated customer journey worldwide 2016

The statistic shows information on the organizational barriers faced by marketing companies worldwide when trying to build a joined-up view of the costumer journey as of November 2016. During the survey, 59 percent of respondents stated that siloed organizational structure was one of the main barriers they had to deal with.

Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016

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Release date

December 2016



Survey time period

October and November 2016

Number of respondents

737client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: What organizational barriers do you face in trying to build a joined-up view of the customer journey?

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