Growth of U.S. beauty product-related online searches 2016

Year-on-year growth of top volume beauty product search queries in the United States via Google as of September 2016

Growth of U.S. beauty product-related online searches 2016 This statistic shows the year-on-year growth of the top volume U.S. beauty product search queries on Google as of September 2016. During the measured period, the search query "bath salts" decreased by 22 percent in over-year search volume. The fastest-growing beauty trends search query was "black bath bomb" with a 9,757 percent year-on-year growth in volume.
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Year-on-year growth of top volume beauty product search queries in the United States via Google as of September 2016

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Year-on-year growth of search phrase volume
black bath bomb9,757%
carbonated bubble clay mask2,188%
charcoal mask274%
bath bombs123%
facial cleanser85%
aztec clay mask72%
DIY face mask48%
epsom salt bath29%
DIY lip scrub28%
face mask26%
castor oil uses21%
cerave lotion18%
antibacterial soap16%
cocoa butter14%
oatmeal bath12%
rose hip oil9%
african black soap9%
sugar scrub8%
bubble bath4%
coconut oil for acne3%
castile soap0%
soap-2%
cellulite cream-6%
shea butter-7%
coconut oil for skin-10%
cream-11%
skin lightening cream-11%
hydroquinone cream-12%
marula oil-14%
emu oil-15%
tea tree oil for acne-15%
bath salts-22%
lotion-35%
bio oil reviews-40%
Year-on-year growth of search phrase volume
black bath bomb9,757%
carbonated bubble clay mask2,188%
charcoal mask274%
bath bombs123%
facial cleanser85%
aztec clay mask72%
DIY face mask48%
epsom salt bath29%
DIY lip scrub28%
face mask26%
castor oil uses21%
cerave lotion18%
antibacterial soap16%
cocoa butter14%
oatmeal bath12%
rose hip oil9%
african black soap9%
sugar scrub8%
bubble bath4%
coconut oil for acne3%
castile soap0%
soap-2%
cellulite cream-6%
shea butter-7%
coconut oil for skin-10%
cream-11%
skin lightening cream-11%
hydroquinone cream-12%
marula oil-14%
emu oil-15%
tea tree oil for acne-15%
bath salts-22%
lotion-35%
bio oil reviews-40%
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This statistic shows the year-on-year growth of the top volume U.S. beauty product search queries on Google as of September 2016. During the measured period, the search query "bath salts" decreased by 22 percent in over-year search volume. The fastest-growing beauty trends search query was "black bath bomb" with a 9,757 percent year-on-year growth in volume.
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