Most popular video streaming services India 2024

As indicated by a Rakuten Insight survey conducted in June 2024, Netflix and Amazon Prime Video were tied as the most popular video streaming platforms in India with just under 69 percent of respondents each having subscribed to the services. Disney+ Hotstar followed as the next most subscribed to video-on-demand platform. 

Willingness and choice

An increasingly expanding range of devices and platforms has given the Indian consumer control over the type of content they want to watch on their preferred platform. The willingness to pay for stream-able or downloadable movies or TV shows across the nation was approximately 50 percent in 2018. As of this year, the YouTube channel BeingIndian, that comes under the comedy and humor genre, had the highest views.

Outlook for the industry

The streaming industry still has a long way to go before replacing the good old television viewership in India. Even though subscription-based streaming platforms are expected to flourish in the coming decade, they will find the challenge in overturning state-broadcaster Doordarshan with its free to air direct to home services, especially in rural India.