Ways businesses use customer data to gain competitive advantage in the U.S. 2017

Published by Statista Research Department, Dec 10, 2024
The graph shows the ways businesses use customer data to increase their competitive advantage in the United States as of November 2017. During the survey, 61 percent of respondents stated they used their data to improve their relationships with customers.

Ways businesses used customer data to increase their competitive advantage in the United States as of November 2017

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Release date

February 2017

Region

United States

Survey time period

November 2017

Number of respondents

1,400*

Supplementary notes

The survey was carried out among "more than 1,400" professionals from eight countries with "[a] variety of roles from all areas of the organization", including "information technology, data management, marketing, customer service, sales, operations, and more." A separate number of respondents for the United States only is not provided. The source does not provide information on the type of survey used.

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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