Mobile ad revenue in China 2016-2019, by company

This statistic contains a distribution of mobile advertising revenue in China in 2016, as well as a forecast for the period 2017 to 2019, by company. In 2016, Alibaba's share of the revenue amounted to 40.3 percent of the total.

Distribution of mobile advertising revenue in China from 2016 to 2019, by company

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Release date

March 2017



Survey time period


Special properties

net revenue after companies pay traffic acquisition costs (TOC) to partner sites; excludes Hong Kong

Supplementary notes

* Forecast.
** Includes ad revenue from Alibaba's core commerce operations and Youku Tudou.
*** Includes and other.

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