Mobile ad revenue in China 2016-2019, by company

Published by
Lai Lin Thomala,
Feb 22, 2024
This statistic contains a distribution of mobile advertising revenue in China in 2016, as well as a forecast for the period 2017 to 2019, by company. In 2016, Alibaba's share of the revenue amounted to 40.3 percent of the total.

Distribution of mobile advertising revenue in China from 2016 to 2019, by company

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Source

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Release date

March 2017

Region

China

Survey time period

2016

Special properties

net revenue after companies pay traffic acquisition costs (TOC) to partner sites; excludes Hong Kong

Supplementary notes

* Forecast.
** Includes ad revenue from Alibaba's core commerce operations and Youku Tudou.
*** Includes Sohu.com and other.

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