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Reasons for buying in physical store instead of online in Sweden 2018

This survey shows the reasons why consumers chose to shop in a physical store instead of buying online in Sweden in 2018. 14 percent of respondents said they wanted to try or test the product in a shop before purchasing.

Reasons why consumers preferred shopping in physical shop instead of buying online in Sweden in 2018

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Sources

Release date

February 2019

Region

Sweden

Survey time period

2018

Number of respondents

1,000 respondents

Age group

18-79 years old

Special properties

shopped in a physical store the last time (62%)

Method of interview

Online panel

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