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Ranking of brands among women in Sweden 2020, by impression score

Which brand does have the most impression among women in Sweden? Retailer ICA was the most popular brand among women in Sweden in 2020, with an impression score of 64.9. Furniture retailer IKEA ranked second, at 61.9.

Ranking of brands among women in Sweden in 2019/2020, by impression score

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Source

Release date

2020

Region

Sweden

Survey time period

February 1, 2019 to January 31, 2020

Supplementary notes

The source adds the following information: "The 300 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand."

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Statistics on "Brands in Scandinavia"

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