Leading marketing priorities according to U.S. CMOs 2021

Published by
J. G. Navarro,
Jan 6, 2023
During a survey of CMOs in the United States, conducted in August 2021, it was found that 43 percent of respondents pointed to marketing technology, data, and analytics as their top priority for the upcoming 12 months. Customer experience, personalization, and, loyalty was on top of mind for 39 percent of U.S. CMOs at that time.

Leading marketing priorities according to CMOs in the United States as of August 2021

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Release date

August 2021

Region

United States

Survey time period

August 19, 2021

Number of respondents

84 respondents

Supplementary notes

Question: "Which of the following will your marketing organization prioritize over the next 12 months given new ways of working? (Select up to three.)"

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Overview

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Marketer insights

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Consumer insights

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Data usage

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Topics

Marketing personalization in the United StatesMarketing technologyMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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