Flemish Instagram users in Belgium 2017-2018, by age group

What is the age range of Instagram users in Belgium? In 2018, roughly three quarters of all 16-to 24- year-olds in Flanders (the Dutch-speaking region of Belgium) used the photo-sharing app. The numbers provided here come from a survey held in this region only. Unlike other countries, Belgium consists of four parts: the federal level and three regions: Flanders, Wallonia (the French-speaking part) and the Brussels Capital-Region (the city of Brussels and its surrounding villages). Because of this socio-political aspect, research on Belgium sometimes focuses exclusively on certain regions. Overall, active Instagram users made up roughly 25 percent of Belgium’s total population in 2018.

Instagram not as popular in Belgium as in other countries

The share of the population that used the social media platform was comparable with Luxembourg and France, yet higher than in Germany. However, the penetration rate was not as high as in the Netherlands, Denmark, Sweden and Norway.

Which Instagram features are used?

In a 2018 survey, more than 90 percent of Flemish teenagers said that liking a photo from someone else was a frequently used feature of Instagram. Sharing an Insta Story was done less often: roughly 45 percent did this. Which photos would Belgians respond to? These could come from influencers. In July 2018, popular YouTube vlogger Gaëlle Garcia Diaz had the most followers of all Instagram influencers coming from Belgium.

Share of respondents who used Instagram in the past month in Flanders in Belgium in 2017 and 2018, by age group

16-24 years70%73%
25-34 years48%60%
35-44 years42%45%
45-54 years29%30%
55-64 years11%20%
65 years and older6%13%
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Release date

February 2019



Survey time period

2017 and 2018

Number of respondents

4,547 respondents

Age group

16 years and older

Special properties

Out of the 4,547 respondents, 65% filled out the survey online through own public recruiting of imec, or through partnerships with VDAB and Mobile Viking. The other 35% was filled out offline, and the participants were approached on markets, in supermarkets, libraries, or during events (e.g. movies).

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The source states that: "digiMeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."s

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Statistics on "Social media in Belgium"

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