What is the age range of Instagram users in Belgium? In 2019, over 80 percent of all 16-to 24- year-olds in Flanders (the Dutch-speaking region of Belgium) used the photo-sharing app. The numbers provided here come from a survey held in this region only. Unlike other countries, Belgium consists of four parts: the federal level and three regions: Flanders, Wallonia (the French-speaking part) and the Brussels Capital-Region (the city of Brussels and its surrounding villages). Because of this socio-political aspect, research on Belgium sometimes focuses exclusively on certain regions. Overall, active Instagram users made up roughly 25 percent of Belgium’s total population in 2018.
Instagram not as popular in Belgium as in other countries
The share of the population that used the social media platform was comparable with Luxembourg and France, yet higher than in Germany. However, the penetration rate was not as high as in the Netherlands, Denmark, Sweden and Norway.
inhabitants from Flanders, Belgium's Dutch-speaking region
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
The source states that: "digiMeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."
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IMEC. (February 20, 2020). Share of respondents who used Instagram in the past month in Flanders in Belgium from 2017 to 2019, by age group [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/684747/flemish-instagram-users-in-belgium-by-age-group/
IMEC. "Share of respondents who used Instagram in the past month in Flanders in Belgium from 2017 to 2019, by age group." Chart. February 20, 2020. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/684747/flemish-instagram-users-in-belgium-by-age-group/
IMEC. (2020). Share of respondents who used Instagram in the past month in Flanders in Belgium from 2017 to 2019, by age group. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/684747/flemish-instagram-users-in-belgium-by-age-group/
IMEC. "Share of Respondents Who Used Instagram in The past Month in Flanders in Belgium from 2017 to 2019, by Age Group." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/684747/flemish-instagram-users-in-belgium-by-age-group/
IMEC, Share of respondents who used Instagram in the past month in Flanders in Belgium from 2017 to 2019, by age group Statista, https://www.statista.com/statistics/684747/flemish-instagram-users-in-belgium-by-age-group/ (last visited July 02, 2022)