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Flemish Instagram users in Belgium 2017-2018, by age group
Flemish Instagram users in Belgium 2017-2018, by age group
Share of respondents who used Instagram in the past month in Flanders in Belgium in 2017 and 2018, by age group
by Raynor de Best,
last edited
Aug 9, 2019
What is the age range of Instagram users in Belgium? In 2018, roughly three quarters of all 16-to 24- year-olds in Flanders (the Dutch-speaking region of Belgium) used the photo-sharing app. The numbers provided here come from a survey held in this region only. Unlike other countries, Belgium consists of four parts: the federal level and three regions: Flanders, Wallonia (the French-speaking part) and the Brussels Capital-Region (the city of Brussels and its surrounding villages). Because of this socio-political aspect, research on Belgium sometimes focuses exclusively on certain regions. Overall, active Instagram users made up roughly 25 percent of Belgium’s total population in 2018.
Instagram not as popular in Belgium as in other countries
The share of the population that used the social media platform was comparable with Luxembourg and France, yet higher than in Germany. However, the penetration rate was not as high as in the Netherlands, Denmark, Sweden and Norway.
Which Instagram features are used?
In a 2018 survey, more than 90 percent of Flemish teenagers said that liking a photo from someone else was a frequently used feature of Instagram. Sharing an Insta Story was done less often: roughly 45 percent did this. Which photos would Belgians respond to? These could come from influencers. In July 2018, popular YouTube vlogger Gaëlle Garcia Diaz had the most followers of all Instagram influencers coming from Belgium.
Share of respondents who used Instagram in the past month in Flanders in Belgium in 2017 and 2018, by age group
Loading statistic...
| 2017 | 2018 | |
|---|---|---|
| Total | 30% | 37% |
| 16-24 years | 70% | 73% |
| 25-34 years | 48% | 60% |
| 35-44 years | 42% | 45% |
| 45-54 years | 29% | 30% |
| 55-64 years | 11% | 20% |
| 65 years and older | 6% | 13% |
| 2017 | 2018 | |
|---|---|---|
| Total | 30% | 37% |
| 16-24 years | 70% | 73% |
| 25-34 years | 48% | 60% |
| 35-44 years | 42% | 45% |
| 45-54 years | 29% | 30% |
| 55-64 years | 11% | 20% |
| 65 years and older | 6% | 13% |
© Statista 2019
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Source: IMEC
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by Raynor de Best,
last edited
Aug 9, 2019
What is the age range of Instagram users in Belgium? In 2018, roughly three quarters of all 16-to 24- year-olds in Flanders (the Dutch-speaking region of Belgium) used the photo-sharing app. The numbers provided here come from a survey held in this region only. Unlike other countries, Belgium consists of four parts: the federal level and three regions: Flanders, Wallonia (the French-speaking part) and the Brussels Capital-Region (the city of Brussels and its surrounding villages). Because of this socio-political aspect, research on Belgium sometimes focuses exclusively on certain regions. Overall, active Instagram users made up roughly 25 percent of Belgium’s total population in 2018.
Instagram not as popular in Belgium as in other countries
The share of the population that used the social media platform was comparable with Luxembourg and France, yet higher than in Germany. However, the penetration rate was not as high as in the Netherlands, Denmark, Sweden and Norway.
Which Instagram features are used?
In a 2018 survey, more than 90 percent of Flemish teenagers said that liking a photo from someone else was a frequently used feature of Instagram. Sharing an Insta Story was done less often: roughly 45 percent did this. Which photos would Belgians respond to? These could come from influencers. In July 2018, popular YouTube vlogger Gaëlle Garcia Diaz had the most followers of all Instagram influencers coming from Belgium.
- Source
- IMEC
- Show further sources information
- Show publisher information
- Release date
- February 2019
- Region
- Belgium
- Survey time period
- 2017 and 2018
- Number of respondents
- 4,547 respondents
- Age group
- 16 years and older
- Special properties
- Out of the 4,547 respondents, 65% filled out the survey online through own public recruiting of imec, or through partnerships with VDAB and Mobile Viking. The other 35% was filled out offline, and the participants were approached on markets, in supermarkets, libraries, or during events (e.g. movies).
- Method of interview
- Computer-assisted personal interviews (CAPI)
- Supplementary notes
- The source states that: "digiMeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."s
Free access to basic statistics
Source
- Source
- IMEC
- Show further sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Belgium
- Survey time period
- 2017 and 2018
- Number of respondents
- 4,547 respondents
- Age group
- 16 years and older
- Special properties
- Out of the 4,547 respondents, 65% filled out the survey online through own public recruiting of imec, or through partnerships with VDAB and Mobile Viking. The other 35% was filled out offline, and the participants were approached on markets, in supermarkets, libraries, or during events (e.g. movies).
- Method of interview
- Computer-assisted personal interviews (CAPI)
- Supplementary notes
- The source states that: "digiMeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."s
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