Online expenditure in Denmark 2018, by product category

This survey shows the online shopping expenditure in Denmark in 2016, by product category. Approximately 4,589 million Danish kroner were spent on online purchases of consumables, foods and drinks in Denmark in 2016.

Online shopping expenditure in Denmark in 2018 by product category

Expenditure in million DKK
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Source

Release date

February 2019

Region

Denmark

Survey time period

2018

Number of respondents

14,982*

Age group

18 years and older

Special properties

* Survey is conducted on a monthly basis throughout the whole year with approximately 1,200 interviews each month

Method of interview

Online panel

Supplementary notes

Original survey question: "Hvilken vare eller tjeneste købte du senest på nettet? / Which products or services have you purchased online recently?"; "Hvad var prisen på dit seneste køb på internettet – inkl. fragt og evt. afgifter? / How much did you pay for your most recent online purchase incl. delivery and other fees?"

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Statistics on "Digital payments in Denmark"

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