The statistic shows data on marketing organisations' approach to allocating offline media spend in the Unites States as of February 2016. During a survey, 56 percent of respondents stated that it depended on campaign specific objectives.
Which factors best describe your organization’s approach to allocating offline media spend?
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Datalicious, & Econsultancy. (June 15, 2016). Which factors best describe your organization’s approach to allocating offline media spend? [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/685006/approach-allocating-offline-media-spend-usa/?__sso_cookie_checker=failed
Datalicious, und Econsultancy. "Which factors best describe your organization’s approach to allocating offline media spend?." Chart. June 15, 2016. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/685006/approach-allocating-offline-media-spend-usa/?__sso_cookie_checker=failed
Datalicious, Econsultancy. (2016). Which factors best describe your organization’s approach to allocating offline media spend?. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/685006/approach-allocating-offline-media-spend-usa/?__sso_cookie_checker=failed
Datalicious, and Econsultancy. "Which Factors Best Describe Your Organization’s Approach to Allocating Offline Media Spend?." Statista, Statista Inc., 15 Jun 2016, https://www.statista.com/statistics/685006/approach-allocating-offline-media-spend-usa/?__sso_cookie_checker=failed
Datalicious & Econsultancy, Which factors best describe your organization’s approach to allocating offline media spend? Statista, https://www.statista.com/statistics/685006/approach-allocating-offline-media-spend-usa/?__sso_cookie_checker=failed (last visited January 17, 2025)
Which factors best describe your organization’s approach to allocating offline media spend? [Graph], Datalicious, & Econsultancy, June 15, 2016. [Online]. Available: https://www.statista.com/statistics/685006/approach-allocating-offline-media-spend-usa/?__sso_cookie_checker=failed
