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Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system

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Global mobile ad spend in H1 2018, by OS The statistic shows the distribution of mobile advertising spending worldwide in the first half of 2018, by operating system. According to data from Smaato, high-end Android devices accounted for 30 percent of the global mobile ad spend in the measured period.
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Share of ad expenditures
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Share of ad expenditures
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*Duration: 12 months, billed annually, single license

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Description Source More information
The statistic shows the distribution of mobile advertising spending worldwide in the first half of 2018, by operating system. According to data from Smaato, high-end Android devices accounted for 30 percent of the global mobile ad spend in the measured period.
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Release date
September 2018
Region
Worldwide
Survey time period
H1 2018
Special properties
on Smaato Publisher Platform (SPX); broader industry metrics might vary

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