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Global mobile ad spend in H1 2018, by OS
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Global mobile ad spend in H1 2018, by OS
Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
The statistic shows the distribution of mobile advertising spending worldwide in the first half of 2018, by operating system. According to data from Smaato, high-end Android devices accounted for 30 percent of the global mobile ad spend in the measured period.
Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
| Share of ad expenditures | |
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| Share of ad expenditures | |
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The statistic shows the distribution of mobile advertising spending worldwide in the first half of 2018, by operating system. According to data from Smaato, high-end Android devices accounted for 30 percent of the global mobile ad spend in the measured period.
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- Release date
- September 2018
- In cooperation with:
- Region
- Worldwide
- Survey time period
- H1 2018
- Special properties
- on Smaato Publisher Platform (SPX); broader industry metrics might vary
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
- In cooperation with:
More information
- Region
- Worldwide
- Survey time period
- H1 2018
- Special properties
- on Smaato Publisher Platform (SPX); broader industry metrics might vary
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