The statistic shows the distribution of mobile advertising spending worldwide in the first half of 2018, by operating system. According to data from Smaato, high-end Android devices accounted for 30 percent of the global mobile ad spend in the measured period.
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Global mobile ad spend in H1 2018, by OS
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Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
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The statistic shows the distribution of mobile advertising spending worldwide in the first half of 2018, by operating system. According to data from Smaato, high-end Android devices accounted for 30 percent of the global mobile ad spend in the measured period.
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The statistic shows the distribution of mobile advertising spending worldwide in the first half of 2018, by operating system. According to data from Smaato, high-end Android devices accounted for 30 percent of the global mobile ad spend in the measured period.
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- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- H1 2018
- Special properties
- on Smaato Publisher Platform (SPX); broader industry metrics might vary
More information
- Region
- Worldwide
- Survey time period
- H1 2018
- Special properties
- on Smaato Publisher Platform (SPX); broader industry metrics might vary
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Statistics on "Advertising worldwide"
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- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
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Premium Statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)
- Distribution of global advertising spending from 2015 to 2020, by region
- Distribution of global advertising spending in 2020, by media
- Advertising spending in the world's largest ad markets in 2017 (in billion U.S. dollars)
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)
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- Global print advertising expenditure from 2000 to 2017 (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
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- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
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- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
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- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide from 2005 to 2021
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- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
- Digital advertising revenue in selected countries worldwide in 2018 (in billion U.S. dollars)
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
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- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Branded entertainment marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Product placement revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks by number of points in the 2017 Gunn Report
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2017, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Revenue generated by WPP from 2006 to 2017 (in billion British pounds)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2017
- Change in mobile advertising spending worldwide in 2016, by region
- Distribution of global mobile advertising revenue from 2012 to 2016, by region
- Annual mobile marketing expenditure in Finland from 2010 to 2017 (in million euros)
- Mobile messaging advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Mobile advertising spending in Canada from 2013 to 2020 (in billion Canadian dollars)
- Change in mobile internet advertising spending in Mexico from 2012 to 2015
- Change in mobile internet advertising spending in Japan from 2013 to 2018
- Mobile advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
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- Change in mobile internet advertising spending in the Asia Pacific region from 2013 to 2018
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