Mobile ad spend worldwide in 2022, by OS

Published by Statista Research Department, May 16, 2023
In January 2022, iOS accounted for 36 percent of global mobile advertising spending. The share increased to 44 percent in the arch of the same year, reaching 47 percent between September and December 2022. Marketers' spending on Android represented approximately 64 percent of the total spending, only to fall back to 53 percent in between September and December 2022.

Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system

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Release date

March 2023

Region

Worldwide

Survey time period

January to December 2022

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